ABOUT Noori

With two decades of experience as a pharmacist, I have navigated various facets of health and wellness, driven by a passion for compounding and an unwavering commitment to excellence. Over the years, I've cultivated a deep understanding of ingredients and their impact on skin health, particularly for younger individuals. My journey led me to identify a critical gap in the market: the lack of products designed to protect the delicate skin barrier of teens and tweens.

In December 2023, I ventured into social media to share my extensive knowledge on skincare and pharmacy. This platform became more than just a medium for education; it allowed me to build meaningful connections and gain profound insights into the unique skincare needs of young individuals. It became increasingly clear that there was a pressing need for specialized skincare products tailored to this demographic.

To bridge the gap between my expertise and consumer needs, I joined a large cosmetic retailer which is loved by all the young girls.  This is where I gained firsthand experience with consumer behaviors and preferences. This role was instrumental in validating my observations about the market and refining my product concept. It was here that I truly understood the importance of creating skincare solutions that cater to the specific needs of teens and tweens.

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Embarking on a meticulous journey of ingredient selection, I focused on choosing gentle yet effective ingredients, carefully selected and handpicked by me, to safeguard, hydrate, and nourish the skin, with a primary focus of protecting the skin barrier-a crucial element often overlooked in skincare products for young individuals.  Transitioning from a pharmacist to developing a skincare solution for the young has been a journey filled with purpose and fulfillment, and a deep desire to make a meaningful impact

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The result of this journey is Noori—a brand dedicated to illuminating the path to self love and confidence. Noori is derived from the word "noor" which means "light" and "radiance".  It signifies brightness, enlightment, and the inner glow that comes from within. Noori is not just about skincare, it's a movement, empowering young individuals to embrace their natural beauty and to shine with the light that they already carry within.

Glow with noori.  

Love,

Dr. Amber Chaudhry, PharmD

"Your Why Is Your Strength."